Privacy Policy
Effective Date: 01.05.2025
Welcome to AgeGuard!
This Privacy Policy explains how Veronika Baykova PR AgeGuard ("AgeGuard", "we", "us", or "our") collects, uses, stores, and protects your personal data when you use our website www.ageguard.rs ("Website") and our services.
By using our Website and services, you agree to the terms of this Privacy Policy.
1. Who We Are

• Company Name: Veronika Baykova PR AgeGuard
• Website: www.ageguard.rs
• Contact Email: askme@ageguard.rs
• Registered Address: Hercegovačka 14a, 11000, Beograd, Srbija

We are the controller of your personal data under applicable data protection laws, including the Serbian Law on Personal Data Protection and the General Data Protection Regulation (GDPR).
2. What Personal Data We Collect
We may collect and process the following types of personal data:
Basic Information:

• Full name,
• Date of birth,
• Gender,
• Nationality.

Contact Information:

• Email address,
• Phone number,
• Home address.

Medical and Consultation Information:

• Health-related information you voluntarily provide for the purpose of organising medical checkups,
• Relevant medical history (only as necessary for organising services),
• Information you provide during lifestyle and dietary consultations.

Travel Information:

• Arrival and departure details related to your medical visit.

Payment Information:

• Payment confirmation (note: we do not store your full card details; payments are processed securely by third-party payment processors).

Technical Information:

• IP address,
• Browser type,
• Device information,
• Usage data collected via cookies.

3. How We Use Your Personal Data
We use your personal data to:

• Communicate with you,
• Process your bookings and payments,
• Coordinate medical appointments with healthcare providers,
• Provide lifestyle and dietary consultations,
• Assist you during your stay in Serbia,
• Ensure the proper performance of our services,
• Comply with legal and regulatory obligations.

We process your health-related data and consultation data only with your explicit consent, and solely for the purpose of providing the requested services.
4. Legal Bases for Processing
We process your personal data based on:

• Your consent (especially for health and consultation data),
• The necessity to perform a contract (service agreement),
• Our legitimate interests (improving our services, Website security),
• Compliance with legal obligations (e.g., accounting, anti-money laundering rules if applicable).

You have the right to withdraw your consent at any time by contacting us at askme@ageguard.rs.
5. Sharing Your Personal Data
We may share your personal data with:

• Licensed healthcare providers to schedule and organise your medical services,
• Certified health coaches for providing lifestyle consultations,
• Third-party service providers (e.g., IT support, payment processors) acting as data processors under our instructions,
• Authorities if legally required.

We ensure that any third parties who process your data provide sufficient guarantees of compliance with data protection laws.
We do not sell or rent your personal data to third parties.
6. International Data Transfers
If necessary for arranging services, your personal data may be transferred outside Serbia.
In such cases, we ensure appropriate safeguards are in place to protect your data in accordance with applicable law.
7. How Long We Keep Your Data
We keep your personal data only for as long as necessary to:

• Fulfil the purposes described in this Privacy Policy,
• Comply with legal, accounting, or reporting obligations.

Typically, we retain personal data for a period of five (5) years after the last interaction unless a longer retention period is required by law.
Health-related data and consultation data are kept only as long as necessary for providing the services and are deleted promptly afterward unless otherwise required by law.
8. Your Rights
You have the following rights regarding your personal data:

• Right to access your data,
• Right to rectify inaccurate data,
• Right to erase your data ("right to be forgotten"),
• Right to restrict or object to processing,
• Right to data portability,
• Right to withdraw consent at any time (where processing is based on consent),
• Right to lodge a complaint with the Serbian Commissioner for Information of Public Importance and Personal Data Protection or with your local data protection authority.

To exercise your rights, please contact us at askme@ageguard.rs.
9. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to:

• Ensure the proper functioning of the Website,
• Improve your user experience,
• Analyse Website traffic and user behavior.

What are Cookies?
Cookies are small text files that are stored on your device when you visit a website.
They allow the website to recognise your device and store certain information about your preferences or actions.
Types of Cookies We Use:

• Necessary cookies: Required for the Website to function properly (e.g., security, session management),
• Analytics cookies: Help us understand how visitors interact with the Website (e.g., Google Analytics),
• Preference cookies: Remember your settings and preferences.

How to Manage Cookies
You can set your browser to refuse cookies or to alert you when cookies are being sent.
Please note that if you disable cookies, some features of our Website may not function properly.
By continuing to use our Website without changing your settings, you consent to our use of cookies in accordance with this Privacy Policy.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data against:

• Unauthorised access,
• Accidental loss,
• Unlawful destruction,
• Alteration or disclosure.

Despite our best efforts, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
We will post the updated version on our Website and indicate the "Effective Date" at the top.
Continued use of our Website and services after any changes constitutes acceptance of the updated Privacy Policy.
12. Contact Information
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Veronika Baykova PR AgeGuard
Email: askme@ageguard.rs
Website: www.ageguard.rs
Registered Address: Hercegovačka 14a, 11000, Beograd, Srbija