SERBIAENDERU

Privacy Policy

Effective date: 1 May 2025

This Privacy Policy explains how Veronika Baykova PR AgeGuard (“AgeGuard”, “we”, “us” or “our”) collects, uses, stores and protects your personal data when you use www.ageguard.rs or our services.

1. Data controller

The data controller is:

Veronika Baykova PR AgeGuard
Website: www.ageguard.rs
Email:
Registered address: Hercegovačka 14a, 11000 Belgrade, Serbia

We process personal data in accordance with the laws of the Republic of Serbia and, where applicable, the General Data Protection Regulation (GDPR).

2. Personal data we collect

Depending on how you use our services, we may collect:

  • identity details, such as your name and date of birth;
  • contact details, including your email address, telephone number and postal address;
  • health information and details you provide in forms or consultations;
  • travel and arrival information needed to coordinate your visit;
  • payment confirmation and transaction details (we do not store your full payment card details); and
  • technical information, including device, browser, IP address and cookie data.

3. How we use your data

We use personal data to:

  • respond to enquiries and communicate with you;
  • manage bookings and confirm payments;
  • arrange medical checkups, appointments and consultations;
  • provide lifestyle and nutrition support;
  • coordinate your stay and travel in Serbia where requested;
  • meet our contractual and operational obligations; and
  • comply with applicable law.

We process health data only with your explicit consent or where another lawful basis applies.

4. Legal bases for processing

We rely on one or more of the following legal bases:

  • your consent, including explicit consent for health data;
  • performance of a contract or steps taken at your request before entering into a contract;
  • our legitimate interests in operating and improving our services; and
  • compliance with legal obligations.

You may withdraw consent at any time by emailing .

5. Who we share data with

Where necessary to provide our services, we may share relevant personal data with:

  • licensed healthcare providers and doctors;
  • certified health, lifestyle and nutrition consultants;
  • trusted service providers, including IT, hosting and payment providers; and
  • public authorities where disclosure is required by law.

We require appropriate confidentiality and data-protection safeguards. We do not sell your personal data or disclose it to third parties for their own commercial use.

6. International data transfers

If personal data is transferred outside Serbia or the European Economic Area, we use appropriate safeguards required by applicable law, such as adequacy decisions, standard contractual clauses or another recognised transfer mechanism.

7. How long we keep data

We keep personal data only for as long as necessary for the purpose for which it was collected and to meet legal, accounting or contractual obligations. As a general rule, service and transaction records may be retained for up to five years. Health data is deleted when it is no longer needed for the requested service unless the law requires a longer period.

8. Your rights

Subject to applicable law, you may have the right to:

  • access your personal data;
  • correct inaccurate or incomplete data;
  • request deletion of your data;
  • restrict or object to processing;
  • receive your data in a portable format;
  • withdraw consent at any time; and
  • lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.

To exercise your rights, email .

9. Cookies

Our Website may use essential, analytics, marketing and preference cookies. Where required, non-essential cookies are used only after you make a choice in the cookie banner or settings. Google Consent Mode is configured so that analytics storage remains denied until consent is granted.

You can review or change your cookie choices through the cookie settings available on the Website.

10. Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure. No method of online transmission or storage is completely secure, but we regularly review our safeguards.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will be published on the Website with its effective date.

12. Contact us

For questions about this Privacy Policy or our use of your personal data, contact:

Veronika Baykova PR AgeGuard
Email:
Website: www.ageguard.rs
Registered address: Hercegovačka 14a, 11000 Belgrade, Serbia